The Atlanta Business Chronicle reports that Atlanta Internet telephony company Vocalocity Inc. plans to use $10 million of funding secured to grow its presence and add up to 100 new employees.

Vocalocity provides Internet-based phone systems to small businesses, enabling them to make and receive calls via its voice over Internet protocol (VoIP) technology.  Vocalocity also offers data analytics, data mining and call monitoring software to increase margins and the effectiveness of customer service personnel.  For example, managers can see statistics on the quantity and duration of calls made by a given salesperson.

Last month, Vocalocity won INTERNET TELEPHONY’s 2012 Product of the Year award for its call monitoring service, which enhances the capability to improve client engagement, training processes, and productivity measures.  This add-on works by giving authorized users the ability to listen in on calls and speak directly to the host without other callers hearing.  A supervisor can silently observe a client call with a new employee, assist the employee without anyone overhearing (“whisper”), or elect to personally join the conversation (“barge”).  Of significant legal import for Georgia attorneys and their clients, users have the option to notify call attendees, via a built-in announcement, that the call may be recorded.

Vocalocity garnered the same Product of the Year award from the editors of the trade publication in 2010 and 2011, as well.  Additional recognition has come to the Atlanta upstart from being selected for the Deloitte Technology Fast 500 (the fastest growing technology companies in the U.S.), and its second appearance in a row in the Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies.  Georgia’s Vocalocity was also recognized as a leading private company creating American jobs by Inc.’s inaugural Hire Power Awards.

The Atlanta company’s CEO, Wain Kellum, was the prior chief executive of Alpharetta, Georgia-based Omnilink, which specializes in markets for end-to-end location-based services utilized by enterprises, consumers and governments.

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